Demystifying Production
A workshop for Investors & Producers in CinéV-CHD
The first question anyone ever asks about film producers is - what exactly do they do? Even the casual movie fan knows that producers are important figures, but give them five chances to answer that question and you’ll probably get six different answers. In India, ‘They invest money in films’ is the most common answer. But that’s only half the story.
So What Does a Producer Do?
In short, a film producer supervises the start-to-finish process by which a film is made. The key to becoming a producer who is attractive to creative collaborators and financiers alike, is a sound grasp of the stages of the process - from script to screen. Each stage of filmmaking contains dozens of jobs done by dozens of people – all of which must happen smoothly, within a specific timeframe and a specific budget and must reach an audience to make money - making sure all of this happens without a hitch is the producer’s job. Sounds complicated? Well, it can be – but it doesn’t have to be, if you know what you’re doing.
The best film investors and producers know how to start projects in the right way, with a strong creative sense and a sound commercial purpose. Film investment can be done smartly and can show an investor liquidity, sometimes even quicker than a startup can– but it requires an understanding of the entire business from development through to distribution.
Up Your Game at the CinéV-CHD Workshop
The Producer-Investor Workshop at CineV-CHD is a 3-day, closed-door program designed to cover the broad aspects of mobilizing a film project. It is designed to help demystify the process for those who want to invest their time and money in cinema. From entrepreneurs who have never set foot on a film set, or actors wishing to make their own films, or experienced crew members who want to strike out and tell their own story - this workshop will help you identify your producing and investing strengths and arm you with a practical checklist of things you should know.
Our mentors are some of the best in their business, working on both domestic and international projects. Their knowledge and experience range from understanding the market place to raising finance, from casting a film to working with crew, from acquiring rights to monetizing your IP, from marketing a film and distributing it to a target audience. They will show you why film producing has been and continues to be such an attractive pursuit – both for the investor and for the storyteller.
Opportunities to learn from active practitioners like this don’t come around often – so sign up for the workshop and see you in Chandigarh!
About Miriam
Miriam began her career with the BBC in London and spent 14 years as a producer there, before moving to India and joining Excel Entertainment. First as Executive Producer and then as CEO, she worked on many feature films like Don, Rock On, Luck By Chance and Don 2. She was instrumental in setting up India's first Producing course at SRFTI and designed its syllabus. She has mentored labs at Film Bazaar, acts as a selector for their Co-production market, and has been a selection member for the Hubert Bals Script Development Fund.
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